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課程名稱 |
國際進入策略研討
Seminar on International Entry Strategy |
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開課學期 |
99-2 |
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授課對象 |
管理學院 國際企業學研究所 |
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授課教師 |
吳青松 |
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課號 |
IB8021 |
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課程識別碼 |
724 D3230 |
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班次 |
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學分 |
3 |
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全/半年 |
半年 |
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必/選修 |
必修 |
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上課時間 |
星期四2,3,4(9:10~12:10) |
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上課地點 |
管一會一 |
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備註 |
限博士班 且 限本系所學生(含輔系、雙修生)
總人數上限：10人 |
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Ceiba 課程網頁 |
http://ceiba.ntu.edu.tw/992IB8021 |
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課程簡介影片 |
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核心能力關聯 |
核心能力與課程規劃關聯圖 |
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課程大綱
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課程概述 |
國際進入策略研討
This is a required course in the International Business Ph.D. program, designed to introduce students to key areas of frontier research on International Business Entry Strategies. The principal focus is on broader IB research issues such as Franchising, Licensing and Technology Transfer, Joint ventures, Strategic Alliances, Mergers and Acquisitions, and De Novo (Greenfield) Establishments
The course will follow a research seminar format, based on academic papers. A student project, based on analyzing the main thems outlined in the course lecture and reading lists is another major component. This exercise will aid Ph.D. students in learning about current paragigm and getting a feel on independent research in IB fields.
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課程目標 |
The objectives of this course are...
•To provide the students with a in-depth review of International Business Entry Strategy research.
•To familiarize the students with the basic theoretical, conceptual, empirical, and methodological traditions in the field.
•To enable the students to develop the skills necessary to evaluate, critique, and contribute academic papers to the field.
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課程要求 |
Each student will undertake or participate in the following tasks:
1. For each meeting, each student is assigned one reading to summarize in a two to three page report. Student shall submit 3 individual reports during the course, and make formal presentation and critique of the paper, and leading a 15-20 minute discussion on each paper in class. The content of the reports and the quality of the student presentations will be graded. (40 %)
2. Through the semester, students will individually research an International Business Entry Strategy topic. A comprehensive research paper is required. You are asked to write a theory review and/or empirical research paper concerning an International Business Entry Strategy issue treated in this course. Term papers should not exceed 25 pages. The title for the term paper must be chosen from the titles associated with a particular class topic. All students will give a presentation on their chosen topic to the class towards the end of the semester (1-2 weeks prior to the submission of the paper). Assessment will be 20% for the presentation, and 40% for the paper.
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預期每週課後學習時數 |
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Office Hours |
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指定閱讀 |
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參考書目 |
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評量方式
(僅供參考) |
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